Public Relations

Mã ngành: 7320108

What is the public relations industry?

Public Relations is the planned effort to establish, maintain and develop beneficial relationships with the organization’s current and potential publics. In addition, Public Relations encourages the public to participate in the organization’s activities, motivating employees to actively work, contribute to the interests of the collective, as well as protect the organization from threats. crisis.

In other words, a Public Relations person is someone who plans strategies and communication plans to bring the information that businesses need to send to their public, thereby improving the relationship between businesses and the public. better.

Training goals

Training goals

The Public Relations major trains bachelors with the necessary knowledge, skills, and attitudes to operate activities that build, maintain, and develop images and two-way relationships between agencies and organizations. , businesses… with their target public groups. The application-oriented training program will provide learners with ways to communicate correctly, accurately and honestly.

After the course, students are qualified to work in public relations in government agencies, non-governmental agencies, media agencies, businesses, and companies providing specialized public relations services. careers, political and social organizations… have the ability to continue studying, participate in higher education, and accumulate experience to become leaders and experts in the field of public relations.

And above all, students studying Public Relations at Yersin University of Dalat are always trained in professional manners and ethics, understanding the importance of communication and information in the context of globalization. , grasp information trends and apply them to the business’s communication strategy.

The distinct advantage of the Public Relations major at Yersin Uni

The university study time is shortened to 3 years

The university study time is shortened to 3 years

Business semester

Business semester

100% of students are guaranteed job placement

100% of students are guaranteed job placement

Creative innovation

Creative innovation

Happy University

Happy University

Yersin Uni trains

Yersin Uni trains "Global Citizens"

Application-oriented training

Application-oriented training

02 semesters of business training

02 semesters of business training

The teaching staff are leading experts in the field

The teaching staff are leading experts in the field

Support for practice, internship and job placement after graduation

Support for practice, internship and job placement after graduation

Equipped with modern facilities and equipment for learning

Equipped with modern facilities and equipment for learning

Career prospects

Career prospects

According to statistics from the Vietnam Advertising Association, our country currently has about 7,000 advertising companies, with at least 70,000 workers meeting the needs of this industry. However, the reality is that as demand increases, most companies are having difficulty finding human resources that meet the requirements with high quality and training.

It is no coincidence that the Public Relations industry is considered a “secret weapon” that helps businesses score points in the eyes of their target customers. Because the main task of a Public Relations specialist is to help businesses maintain their business position, build and effectively support communication and marketing campaigns, and connect businesses with public speaking agencies. debates at home and abroad, solving internal and community communication crises… through personal relationships with press and television agencies, websites and social networking sites, and magazine publications. in many fields, local and national events… From then on, the role and position of the business will always be steadfast, a trusted partner in business and the number one choice in the hearts of customers.

Therefore, the average salary for an employee studying in the Public Relations industry is quite high compared to other industries, starting at 9 – 15 million/month, possibly even higher depending on the abilities. and the experiences each person has. In addition, a bachelor of Public Relations can also choose many different jobs that suit their abilities and interests in many different fields such as economics, society, commerce, education… at state agencies, governments, businesses, domestic and foreign organizations:

  • Public Relations Specialist
  • Organize events
  • Press Relations Specialist
  • Media specialist
  • Content Creation Specialist
  • Copywriter
  • Reporter, Editor
  • MC, Spokesperson
  • Research and teach PR in higher education institutions

Education program

The training program of the Public Relations industry is designed to be advanced and scientific, based on a survey of industry human resource needs with the participation of leading industry experts. The program always focuses on training that combines theory with professional practice, in addition to the knowledge and skills of the field of study.

Students can go on internships and internships at large-scale agencies and businesses in cities inside and outside Lam Dong province. In addition, the training program will be taught by leading industry experts and lecturers with practical experience in the fields of Journalism – Television, Multimedia Communication, Event Organization, and Commercial Design. brand…

Education program
Basic knowledge
Industry knowledge
Specialized knowledge
Education program

Admission method

Method 1

Admission by Academic Transcript 2024 (According to Average Score Combination of 3 Semesters)

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Method 2

Admission by 2024 Transcript (According to Average Grade 12 Score)

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Method 3

Admission by 2024 Transcript (Based on Combination of 3 Grade 12 Subjects)

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Method 4

Admission Based on Competency Assessment Test Score 2024

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