Digital Marketing

Mã ngành: 7340101

What is Digital Marketing?

Digital Marketing is a specialty of Business Administration. This is a marketing activity that uses electronic devices or the Internet to create connections with customers and thereby advertise the business’s products, services, and brands.

Along with the development of technology in the 4.0 era, as well as the increasing frequency of using the Internet and social networks, there has been a change in the way customers search for information and make purchasing decisions. row. This makes digital marketing an important and indispensable part of the overall marketing plan of any organization or business.

Digital marketing in general and online marketing in particular is a strong development trend and always has high demand for human resources. This is an inevitable trend industry now and in the future.

Training goals

Training goals

At Yersin Uni, the Digital Marketing training program provides full knowledge, skills, and professional competencies to meet the needs of society and international integration.

Equipping students with knowledge of marketing management, building marketing scenarios, planning as well as specialized skills in creating marketing content in the digital environment, search engine optimization, and advertising in the digital environment. digital age, measuring marketing results…

Equipping students with knowledge of business administration, human resource management, grasping business management methods, building and managing business plans.

Equipping students with necessary skills to develop future jobs such as: Updating skills, analyzing and evaluating the economic situation; Skills to analyze real situations and propose solutions; Communication and negotiation skills; Effective working skills; Document presentation skills; Interview skills…

Equipping students with the right awareness and attitudes about careers to develop themselves, their families and society.

The distinct advantage of the Japanese major at yersin uni

The university study time is shortened to 3 years

The university study time is shortened to 3 years

Business semester

Business semester

100% of students are guaranteed job placement

100% of students are guaranteed job placement

Creative innovation

Creative innovation

Happy University

Happy University

Yersin Uni trains

Yersin Uni trains "Global Citizens"

Career prospects

Career prospects

The field of labor and employment is undergoing many major changes due to the 4.0 industrial revolution and the negative impact of the Covid-19 pandemic. Accordingly, the Digital Marketing field is always in a state of “hunger” for human resources at present and in the future. Because the development of the Internet as well as technology in the 4.0 era has completely changed the way customers search for information and make purchasing decisions. This acts as a catalyst for the development of Digital Marketing, becoming an indispensable part of businesses’ overall marketing plans.

The reason why Digital Marketing in Vietnam is growing rapidly is that the number of Internet users in Vietnam is 68.72 million people, accounting for more than 70% of the population (according to reports from Hootsuite and We are Social on Digital trends). in Vietnam in 2020 – 2021). It can be seen that the frequency of using the Internet and interacting on social networking sites in Vietnam is increasing. Therefore, Digital Marketing will always be applied to advertising and marketing strategies to increase brand recognition as well as influence customers’ purchasing decisions.

Especially in the future, with the development of many new technologies such as AI and Big Data, Digital Marketing will become even more important in marketing plans. Therefore, after graduation, the issue of output will not become the biggest concern of students.

Students graduating from Digital Marketing at Yersin University of Dalat can take on jobs in the following positions:

  • Work in departments related to Marketing in general and Digital Marketing in particular of businesses in many different fields such as manufacturing, commerce, tourism, services, technology, electronics, education, Banking, fast-moving consumer goods (FMCG)…
  • Work in departments of enterprises of all economic sectors such as state-owned enterprises, private enterprises, joint stock companies, limited liability companies, domestic enterprises or enterprises with foreign investment capital outside.
  • Work at intergovernmental organizations, non-governmental organizations and international organizations.
  • Teaching and working at training facilities.
  • Create your own company, enterprise, business establishment…
  • Have the foundation and basic knowledge to study and research for higher levels such as master’s and doctorate at domestic and foreign training institutions.

Chương trình đào tạo

Studying Digital Marketing at Yersin Dalat University, students are equipped with the following knowledge blocks:

Education program
Basic industry knowledge
Industry knowledge
Specialized knowledge
Chương trình đào tạo

Admission method

Method 1

Admission by Academic Transcript 2024 (According to Average Score Combination of 3 Semesters)

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Method 2

Admission by 2024 Transcript (According to Average Grade 12 Score)

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Method 3

Admission by 2024 Transcript (Based on Combination of 3 Grade 12 Subjects)

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Method 4

Admission Based on Competency Assessment Test Score 2024

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