Digital Marketing

Mã ngành: 7340101

What is Digital Marketing?

Digital Marketing is a specialty of Business Administration. This is a marketing activity that uses electronic devices or the Internet to create connections with customers and thereby advertise the business’s products, services, and brands.

Along with the development of technology in the 4.0 era, as well as the increasing frequency of using the Internet and social networks, there has been a change in the way customers search for information and make purchasing decisions. row. This makes digital marketing an important and indispensable part of the overall marketing plan of any organization or business.

Digital marketing in general and online marketing in particular is a strong development trend and always has high demand for human resources. This is an inevitable trend industry now and in the future.

Training Objectives

Training Objectives

The Digital Marketing program at Yersin University of Dalat is designed to train graduates who are equipped with the knowledge, skills, and professional competencies to meet industry needs and thrive in a global context.

Students will gain:

  • A solid foundation in marketing management, marketing planning, and campaign development.
  • Practical skills in digital content creation, SEO (Search Engine Optimization), digital advertising, and performance measurement.
  • Knowledge of business administration and human resource management, along with the ability to build and manage business plans.
  • Essential soft skills such as economic analysis, problem-solving, communication, negotiation, teamwork, document presentation, and interview skills.
  • A strong professional mindset and responsible attitude to grow personally and contribute to society.

Unique Advantages of the Digital Marketing Program at YersinUni

Graduate in only 3 years: Finish one year earlier, reduce living costs, and enter the workforce sooner.

Graduate in only 3 years: Finish one year earlier, reduce living costs, and enter the workforce sooner.

Global citizen development: Meet B1–B2 CEFR English standards; benefit from modern, well-equipped learning environments.

Global citizen development: Meet B1–B2 CEFR English standards; benefit from modern, well-equipped learning environments.

Enterprise internship from Year 1: Gain early experience at one of over 200 partner companies, ensuring one year of real-world work experience upon graduation.

Enterprise internship from Year 1: Gain early experience at one of over 200 partner companies, ensuring one year of real-world work experience upon graduation.

Support for entrepreneurship and innovation: Lay the groundwork for a strong career after graduation.

Support for entrepreneurship and innovation: Lay the groundwork for a strong career after graduation.

“Happy University” experience: A creative and dynamic learning environment tailored for Gen Z; Yersin students frequently lead in national competitions.

“Happy University” experience: A creative and dynamic learning environment tailored for Gen Z; Yersin students frequently lead in national competitions.

Guaranteed job placement: 100% of students receive job referrals, 96% are employed immediately, and 6% become managers or leaders.

Guaranteed job placement: 100% of students receive job referrals, 96% are employed immediately, and 6% become managers or leaders.

Strong student support: Comprehensive care and opportunities for development, including 200 free dormitory spots for students from out of town.

Strong student support: Comprehensive care and opportunities for development, including 200 free dormitory spots for students from out of town.

Career Prospects

Career Prospects

The job market is changing rapidly due to the 4.0 industrial revolution and the post-Covid landscape. Digital Marketing professionals are in high demand, both now and in the future.

In Vietnam, with over 70% of the population (approximately 68.72 million people) using the internet, digital tools and social platforms are playing a central role in advertising and branding strategies.

With emerging technologies like AI and Big Data, Digital Marketing is becoming even more critical to business growth. Therefore, career prospects for graduates in this field are very promising.

Graduates of the Digital Marketing program at YersinUni can work in a variety of roles such as:

  • Digital Marketing departments in companies across many sectors (manufacturing, trade, tourism, services, technology, education, banking, FMCG…)
  • Enterprises of all economic types: state-owned, private, joint-stock, limited liability companies, and foreign-invested firms
  • International, intergovernmental, or non-governmental organizations
  • Educational institutions (as instructors or researchers)
  • Founding and running their own businesses or startups
  • Further study (Master’s or PhD) in Vietnam or abroad

Curriculum Overview

Studying Digital Marketing at Yersin Dalat University, students are equipped with the following knowledge blocks:

Education program
Year 1
Year 2
Year 3
Curriculum Overview

Admission method

Method 1

Admission by Academic Transcript 2024 (According to Average Score Combination of 3 Semesters)

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Method 2

Admission by 2024 Transcript (According to Average Grade 12 Score)

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Method 3

Admission by 2024 Transcript (Based on Combination of 3 Grade 12 Subjects)

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Method 4

Admission Based on Competency Assessment Test Score 2024

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