Digital Marketing is a specialty of Business Administration. This is a marketing activity that uses electronic devices or the Internet to create connections with customers and thereby advertise the business’s products, services, and brands.
Along with the development of technology in the 4.0 era, as well as the increasing frequency of using the Internet and social networks, there has been a change in the way customers search for information and make purchasing decisions. row. This makes digital marketing an important and indispensable part of the overall marketing plan of any organization or business.
Digital marketing in general and online marketing in particular is a strong development trend and always has high demand for human resources. This is an inevitable trend industry now and in the future.