{"id":23171,"date":"2024-06-05T23:22:08","date_gmt":"2024-06-05T16:22:08","guid":{"rendered":"https:\/\/yersin.edu.vn\/major\/digital-marketing\/"},"modified":"2025-04-22T10:59:55","modified_gmt":"2025-04-22T03:59:55","slug":"digital-marketing","status":"publish","type":"major","link":"https:\/\/yersin.edu.vn\/en\/major\/digital-marketing\/","title":{"rendered":"Digital Marketing"},"content":{"rendered":"<p>Digital Marketing is a specialized branch of Business Administration. It involves using digital devices and the internet to connect with customers and promote a company\u2019s products, services, and brand.<\/p>\n<p>With the growth of technology in the 4.0 era, along with increasing use of the internet and social media, customers&#8217; behavior in searching for information and making purchasing decisions has changed significantly. As a result, Digital Marketing has become an essential part of any organization\u2019s overall marketing strategy.<\/p>\n<p>Both Digital Marketing and Online Marketing are rapidly growing trends with consistently high demand for qualified professionals. This makes Digital Marketing a highly relevant and future-oriented field.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital Marketing is a specialized branch of Business Administration. It involves using digital devices and the internet to connect with customers and promote a company\u2019s products, services, and brand.<\/p>\n<p>With the growth of technology in the 4.0 era, along with increasing use of the internet and social media, customers&#8217; behavior in searching for information and making purchasing decisions has changed significantly. As a result, Digital Marketing has become an essential part of any organization\u2019s overall marketing strategy.<\/p>\n<p>Both Digital Marketing and Online Marketing are rapidly growing trends with consistently high demand for qualified professionals. This makes Digital Marketing a highly relevant and future-oriented field.<\/p>\n","protected":false},"featured_media":29865,"template":"","major-cate":[64],"class_list":["post-23171","major","type-major","status-publish","has-post-thumbnail","hentry","major-cate-economics-law-sector"],"acf":[],"_links":{"self":[{"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/major\/23171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/major"}],"about":[{"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/types\/major"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/media\/29865"}],"wp:attachment":[{"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/media?parent=23171"}],"wp:term":[{"taxonomy":"major-cate","embeddable":true,"href":"https:\/\/yersin.edu.vn\/en\/wp-json\/wp\/v2\/major-cate?post=23171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}